![]() The video freezes like a buffering computer or a glitch in the matrix when a skateboarder appears soaring across the sky. The next scene is where things get weird. The addition of a drunken Kendrick in a hotel room on the verge of jumping from the 16th floor mixed into this array of images would perfectly symbolize the depression and loneliness of “U.” It’s like a mini video within the video, a sign of things to come. They intertwine an audio clip of “loving me is complicated” in the background before our ears are filled with Kendrick’s horrifying scream from “U.” Both screams are used during a strange shot of a black ceiling with mini lights glowing. Zooming in on the Port of Oakland, boats at sea, a neighborhood cloaked by smoke and sky scrapers. ![]() The first 30 seconds is completely b-roll footage that’s made into a slideshow of deserted locations, bleak and almost apocalyptic imagery. ![]() It’s a black and white tone with a deep contrast that gives off a gorgeous yet ominous ambiance. The video begins with a wide angle shot of the Oakland Bay Bridge in a color that can only be described as dark sky paradise (you’re welcome Sean).
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